Integration and innovation in the general trend, the communications industry spent surging in 2006. Review and finishing in 2006 at the same time, made us care about the telecommunications industry in 2007 is the direction of development: integration and the application of innovation and technology under the theme, and communications industries will be how to write a new movement?
The impact of the convergence of traditional telecommunications industry value chain is remodeling and Innovation: telecommunications networks and the Internet, wired and wireless, fixed-line and mobile, media and communications, software, and integration of all levels, from all angles integration and unification.
How scientifically analyzed them and, Lichu clear from the context of development, which the scientific enterprise innovation model, and communication industry has become a major issue to be resolved.
After changes, in 2007, the development of China's telecommunications industry from a new starting point. The new year, millions of information industry ranks will be advancing with the times, blaze new trails, passionate interpretation of the 2007 communications industry, the telecommunications industry to new and glorious struggle.
2007, the new technology will be the focus of attention of the industry; what potential business will come to the fore, a member's favored trend which affect the entire industry will be a major event of the occurrence of operators will take the measures to deal with these changes? Let us use objective and forward-looking perspective, in 2007 the communications industry outlook possible changes.
1, 2007 six hot technology
(1) FMC: FMC allows users to fixed and mobile networks to achieve seamless roaming between, on behalf of the telecommunications industry and new trends in the development of new opportunities for development. FMC for the development of a new business model and business types, but also allows users to create new communications experience.
(2) UWB: ultra-wideband wireless technology (UWB) is a more than 1 GHz bandwidth wireless communications technology. It uses a slightly nanosecond to second-class non-sinusoidal pulse transmission of data, is a non-carrier technology. UWB can be about 10 meters within the scope of 100M or even higher data transmission rate, at the same time with strong anti-jamming performance, low energy consumption and small power sent many advantages in the military and civilian fields have a wide application potential .
(3) PBT: from the north, the development of this technology enables more reliable Ethernet, and has more scalability and certainty, while maintaining the low cost and simplicity of Ethernet features. PBT has the potential to become operator of a network domain Mall disruptive technologies, it has the potential for low-cost deployment of the metro network to provide better management and expansion of Ethernet, thereby attracting a MPLS core network operator's attention.
(4) VPLS: VPLS provides a robust and scalable to support QoS and SLA achieve the multi-point Ethernet VPN service, which uses MPLS agreement in a logic circuit or tunnel grid to provide multi-point Ethernet connectivity , and a traffic engineering, fault switching flexibility and more benefits. VPLS enables operators to easily and cost-effectively provide managed Ethernet VPN service.
(5) MIMO: Multiple-input multiple-output (MIMO) technology refers to the transmitter and receiver respectively using multiple transmission antennas and receiving antennas, the signal through the transmitter and receiver of the transmission and reception of multiple antennas to improve each user Quality of Service (bit error rate, or the data rate). MIMO technology to the traditional single-antenna system, can greatly enhance spectrum efficiency, making system in a limited band of wireless data transmission rate higher business.
(6) HSUPA: High Speed Uplink Packet Access (HSUPA) is the HSDPA, the WCDMA standard another important evolution. Use HSUPA technology, users upstream peak transfer rate can increase 2-5 times, the district can also HSUPA uplink throughput than the WCDMA R99 more 20-50%. Both the sending Email, file upload or interactive games such applications, users will appreciate the high-speed HSUPA rates and low latency.
Second, in 2007 six potential business
(1) mobile TV: personalized service, Duanbengkuai push information to mobile TV will become a popular new media platforms. China's mobile phone TV market in 2007 is expected there will be any breakthrough progress.
(2) mobile phone games: the next three years "mobile phone games, mobile positioning", the "mobile phone games, mobile search" and the "mobile phone games, mobile media advertising," the integration of three models, such as a cell phone game industry will be the engine. 3 G service application with the realization of 2007 China's mobile gaming market is expected to maintain rapid growth trend. The traditional single mobile phone games dominate, but the proportion of mobile gaming network will be rapid growth.
(3) mobile Internet: mobile entertainment, mobile office and mobile phone-based e-commerce and other online applications business will become the main theme of telecommunications services, mobile Internet will greatly expand people to study, work, life and entertainment space . Mobile phone users need only through the use of mobile phones menu tips, directly through 3 G network anytime, anywhere can access broadband mobile Internet, mobile Internet access to the applications. Mobile Internet application services for the three main areas, namely public services, personal information services and commercial applications.
(4) Video Phone: solve the bandwidth problem in the era of 3 G, coupled with the improvement of various devices support video telephony greatly facilitate the communication needs of the user, will be another high-value-added business development. 3G networks, high-bandwidth network traffic will eliminate the sensitivity of real-time mobile video phone will be possible as the use of user habits, in real life communication circle will be ported to cell phones, portable and mobile terminals will allow users maintain contacts more convenient.
(5) mobile payment: payment will be the mobile phone business development accelerator. In any case definition 3 G mainstream business, mobile payment will be a pivotal position. Mobile payment will be its convenience, safety and value of transactions and higher transaction costs than to speed up transactions, in order to expand and accelerate the development of mobile commerce.
(6) Location Services (LBS): also known as location-based services, is through mobile terminals and mobile network, mobile users determine the actual location, thus providing users with the location of the required information-related services is the use of user location information value-added services and mobile communications and navigation in the form of integration. Location Services has been the industry that is the SMS after another killer data services in Japan and Korea, the relatively strong development momentum, China is expected in 2007 LBS business would be entering the period of rapid growth.
Third, the six major industry trends in 2007
(1) introduction of a telecommunications law: "Telecommunications Act" the legislative process has been going on for more than 20 years, from industry environment, and telecommunications enterprises to consumers in Repan "Telecommunications Act" introduced. Although there is no official timetable for a clear, but according to China's telecommunications market environment and the progress of legislation, the "Telecommunications Act" is expected to be formally introduced this year.
(2) foreign capital to enter the telecommunications industry: in 2007, the WTO protection period ends, the full liberalization of China's telecommunications industry, foreign investment in China's telecommunications industry may be holding no more than 49 per cent of the equity. Analysts pointed out that the telecommunications industry to huge investment, and policy risk, foreign investors will focus will be to invest in value-added business.
(3) the implementation of real-name system for mobile phones: the Ministry of Information Industry in December 2006 that the real-name system for mobile phone guidance and regulations have already been developed. Phone real-name system involves about 200 million mobile phone users, the huge workload, mobile operators in the implementation of the 2007 work.
(4) operators to return to the A-share: SASAC Director Li Rongrong, minister of the State Council Information Office held a press conference revealed that the number of overseas listed companies will certainly speed up the return to the A-share market, the central rate for China's capital market to contribute to the healthy development. China Mobile, China Telecom and China Netcom three operators will likely return to the mainland within this year A-share listed to raise funds to meet the required 3 G network construction capital inputs.
(5) TD-SCDMA to business: After many years of development, testing, TD-SCDMA has been with business conditions. Operators and common testing authority, such as the Group of 2006 in Qingdao, Baoding, Xiamen in the TD-SCDMA network testing scale to the initial conclusion that the TD-SCDMA network performance verification, the system performance is generally good equipment , smart antenna and joint detection, and other key technology in the real network has been verified. But it is worth mentioning is that the industry generally more concerned about the terminal maturity of the issue has not been completely resolved.
(6) 3G licences issued, telecommunications operators reorganization: Entering 2007, around 3 G licences issued is still endless, the industry is a mainstream awareness of the "three G marathon" will be at the end of this year, China's three industries after years of G planning, and is expected to enter a smooth start-up stage. At the same time, 3 G licences along with the release of telecom operators a new round of restructuring will also be inevitable began.
4, 2007 Six Advisory Keywords
(1) precision management: Since Wang Xiaochu, general manager of China Telecom put forward the "precision management", telecom enterprises are actively exploring the implementation of sophisticated management methods and modalities. Meager profit to the era of the telecommunications industry is calling for "intensive", precision management is gradually becoming the major carriers compete, to follow the mainstream of management ideology and models, domestic carriers enterprises are entering a "precision management era."
(2) Brand Management: brand decision in the current era of service, only a clear brand strategy, and to promote rational classification well-operators, will be in a fierce competition to develop. The increasing emphasis on brand operators and management business, and trying to organize through integration, the establishment of a client-oriented brands, covering all types of customer brand system.
(3) Overseas strategies: China Mobile formally acquired Mileikangmu International Mobile Communications Inc. held by Pakistan telecom operators Baketaier Limited 88.86% stake. China Mobile in the development of the "going out" strategy, the goal is to Asia, Africa and Latin America and other emerging markets. China Telecom and other operators are also actively implement the strategy overseas.
(4) promote the transition: the major carriers will continue to promote the transition strategy to achieve business growth. This will enable operators to increase resources into efforts to promote innovation and new business development with the active cooperation of external resources, changing business models and profitability; strengthen internal management and development intensive companies.
(5) business model changes: With technological developments and changes in customer needs, integration into the general trend of the border constantly expanding telecommunications business, operating increasingly complex, competitive focus of positive change in the quality of information, change is the business model operators cope with the challenges the key move. Operators at the enterprise level to create the correct profit, at the operational level to create a clear mode of operation, a sound business model system to better adapt to the operational requirements and enhance the effectiveness of business models and create new competitive advantages .
(6) the development of innovation: innovation is the era of the requirements of a country, China's telecommunications industry is particularly fixed operators must face the serious issue. Global traditional telecom operators generally faced with voice communications market is growing increasingly narrow space, weak revenue growth, operating income continue to drop problems. How to speed up innovation, and keep up with the pace of technological progress, and open up new space for development, and is placed in the traditional telecom operators before the major issue.
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